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The Gravure Report

Printers, ink and equipment suppliers are working to make gravure a strong short-run alternative. It remains to be seen if gravure can overcome its image of being a high quality, large-run process and successfully reach out to the ever-increasing short-run marketplace.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

As was the case for every major printing segment, gravure printers had a difficult year in 2001, particularly on the publication side. While that is not necessarily a surprise, there are concerns that gravure’s market is being further eroded by quality gains made by flexo and press speed and width improvements by offset. The key challenge to gravure is the belief that it cannot be a viable short-run printing process, a serious concern considering that printers are facing increased demands for...

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